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Mostrando 833 libros encontrados (42 páginas)
Libro encuadernado en tapa blanda · 288 páginas
PVP: 21,50 €
ISBN 978-1-78074-407-0
EAN 9781780744070
We are hard-wired to believe that the world is more predictable than it is. We chase 'winning streaks' that are often just illusions, and we are all too predictable exactly when we try hardest not to be. In the 1970s, Daniel Kahneman and Amos Tversky coined the phrase 'representativeness' to describe the psychology of this ...
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Libro encuadernado en tapa blanda · 176 páginas
PVP: 21,85 €
ISBN 978-0-7494-7238-2
EAN 9780749472382
Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. Fully updated for this fifth edition, How the Stock Market Works tells investors what is being traded and how, who does what with whom, and how ...
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This book is conceived to help students in the preparation of the subject "Financial Accounting" corresponding to the Bilingual Degree in Business Administration and Management. All the exercises outlined in the book are solved according to the provisions contained in the General Accounting Plan (Royal Decree 1514/2007), whose ultimate goal is to adapt Spanish accounting ...
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Libro encuadernado en tapa blanda
PVP: 190,00 €
ISBN 978-0-19-979491-1
EAN 9780199794911
No disponible (descatalogado)
Libro encuadernado en tapa blanda
PVP: 32,15 €
ISBN 978-0-19-871692-1
EAN 9780198716921
No disponible (descatalogado)
Libro encuadernado en tapa blanda · 464 páginas
PVP: 23,05 €
ISBN 978-1-4736-1038-5
EAN 9781473610385
What do the 350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable ...
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Libro encuadernado en tapa blanda · 256 páginas
PVP: 15,25 €
ISBN 978-1-78125-339-7
EAN 9781781253397
Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark ...
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Libro encuadernado en tapa blanda · 464 páginas
PVP: 15,90 €
ISBN 978-0-552-16783-3
EAN 9780552167833
The definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever. Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless ...
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Libro encuadernado en tapa blanda · 328 páginas
PVP: 47,65 €
ISBN 978-0-415-82209-1
EAN 9780415822091
With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to integrate them. Managing these modes is, at its heart, a matter of strategy. A strategic approach ...
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Libro encuadernado en tapa blanda · 512 páginas
PVP: 61,20 €
ISBN 978-0-415-50771-4
EAN 9780415507714
With the proliferation of digital and social media, there has never been a more dynamic time to engage with Marketing Communications - and never has the integration of MarComms principles into a strategic marketing plan been more challenging. Even the best product in the world won't sell without the right reach to your potential customers ...
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Libro encuadernado en tapa blanda · 320 páginas
PVP: 34,30 €
ISBN 978-0-7494-7102-6
EAN 9780749471026
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing."Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got ...
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Libro encuadernado en tapa blanda · 272 páginas
ISBN 978-1-137-27911-8
EAN 9781137279118
Work with Me is the timely collaboration of two of the worlds foremost authorities on gender relations - Barbara Annis and John Gray. Here they team up to resolve the most stressful and confusing challenges facing men and women at work, revealing, for the first time, survey results of over 100,000 in-depth interviews of men ...
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Libro encuadernado en tapa blanda · 316 páginas
PVP: 16,20 €
ISBN 978-0-230-77258-8
EAN 9780230772588
The Roadside MBA takes cutting-edge business theory out of the classroom, and onto the open road. Over the last two years, the three authors -- each of whom has taught thousands of MBAs since the 1990s at America's top business schools -- have travelled the length and breadth of the USA, in search of perfect ...
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Libro encuadernado en tapa blanda · 296 páginas
PVP: 22,10 €
ISBN 978-0-7494-7156-9
EAN 9780749471569
The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in practice, not in theory. Each skill is presented in concise, easy to follow format.The skills are about the real challenges real leaders have to master. Based on research from ...
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Libro encuadernado en tapa blanda · 208 páginas
PVP: 11,60 €
ISBN 978-1-84668-156-1
EAN 9781846681561
A concise guide to living by your own rules (and a radical new guide to achieving greatness) from Robert Greene, author of international bestseller The 48 Laws of Power.
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Libro encuadernado en tapa blanda
PVP: 23,92 €
ISBN 978-1-119-94162-0
EAN 9781119941620
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Libro encuadernado en tapa blanda
PVP: 14,56 €
ISBN 978-0-470-69515-9
EAN 9780470695159
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Libro encuadernado en tapa blanda · 256 páginas
ISBN 978-1-137-27915-6
EAN 9781137279156
"Looks at how treating customers really well can bring huge dividendsin the era when customers can share information instantly on social networking sites like Twitter and Facebook, its more important than ever for companies to keep them happy."'Forbes.comThe era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of ...
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Libro encuadernado en tapa blanda
PVP: 21,25 €
ISBN 978-1-137-41173-0
EAN 9781137411730
Many companies are adopting an 'employer of choice' strategy, offering a variety of employee benefits in an attempt to attract and retain quality staff. However, most are adopting this strategy in a superficial way. Attracting and Retaining Talent offers a practical roadmap for developing a new, more productive workplace culture; one that examines the employment ...
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Libro encuadernado en tapa dura · 272 páginas
PVP: 29,75 €
ISBN 978-1-118-82942-4
EAN 9781118829424
What Does it Take to Get Ahead Now And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today s unprecedented business climate. But Rich Karlgaard Forbes publisher, entrepreneur, investor, and board director takes a surprising turn and argues that there is now a third element ...
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Mostrando 833 libros encontrados. (42 páginas).
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