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Libro encuadernado en tapa blanda · 328 páginas
PVP: 47,65 €
ISBN 978-0-415-82209-1
EAN 9780415822091
With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to integrate them. Managing these modes is, at its heart, a matter of strategy. A strategic approach ...
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