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Libro encuadernado en tapa blanda · 512 páginas
PVP: 61,20 €
ISBN 978-0-415-50771-4
EAN 9780415507714
With the proliferation of digital and social media, there has never been a more dynamic time to engage with Marketing Communications - and never has the integration of MarComms principles into a strategic marketing plan been more challenging. Even the best product in the world won't sell without the right reach to your potential customers ...
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