Nice Companies Finish First

Resumen del libro

"Looks at how treating customers really well can bring huge dividendsin the era when customers can share information instantly on social networking sites like Twitter and Facebook, its more important than ever for companies to keep them happy."'Forbes.com
The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesnt pay to be a jerk'to employees, customers, competitors, or anyone else. In Nice Companies Finish First , Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Dave Needleman of Jet Blue, Tony Hsieh of Zappos, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.