Mostrando 2 libros encontrados (1 páginas)
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Libro encuadernado en tapa blanda · 320 páginas
PVP: 34,30 €
ISBN 978-0-7494-7102-6
EAN 9780749471026
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing."Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got ...
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Libro encuadernado en tapa blanda · 240 páginas
PVP: 31,75 €
ISBN 978-0-7494-6968-9
EAN 9780749469689
In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, hand-picked by himself and top marketing experts from brands such as the BBC, HSBC, and Google, alongside global academic experts. Full of behind-the-scenes insights ...
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