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Mostrando 864 libros encontrados (44 páginas)
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Products
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 88 páginas
PVP: 20,65 €
ISBN 978-0-7494-7075-3
EAN 9780749470753
Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with how to craft a strong value-proposition, as seen by customers, and how ...
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Pricing Points
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 176 páginas
PVP: 20,65 €
ISBN 978-0-7494-7073-9
EAN 9780749470739
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgeably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as ...
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Law
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 96 páginas
PVP: 20,65 €
ISBN 978-0-7494-7067-8
EAN 9780749470678
Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such ...
más informaciónSin ejemplares (se puede encargar)
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Digital Marketing
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 112 páginas
PVP: 20,65 €
ISBN 978-0-7494-7063-0
EAN 9780749470630
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website.There is a complex array of channels and ...
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Communications
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 112 páginas
PVP: 20,65 €
ISBN 978-0-7494-7061-6
EAN 9780749470616
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising tools; public relations and ...
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- Routledge, 2013
Libro encuadernado en tapa blanda · 424 páginas
PVP: 48,00 €
ISBN 978-1-4441-7045-0
EAN 9781444170450
The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.This book introduces all of the relevant theoretical aspects of the ...
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- Prestel, 2013
Libro encuadernado en tapa blanda
PVP: 32,00 €
ISBN 978-3-7913-4857-5
EAN 9783791348575
Coworking is redefining the way we work. Around the world, people are collaborating to create a new kind of economy that supports community and innovation while preserving valuable resources. This illustrated survey of spaces dedicated to coworking features 30 of the most impressive office spaces around the world.The Google Campus in London, The HUB's global ...
más informaciónSin ejemplares (se puede encargar)
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- Profile Books, 2013
Libro encuadernado en tapa blanda
PVP: 11,60 €
ISBN 978-1-84668-079-3
EAN 9781846680793
Sin ejemplares (se puede encargar)
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 240 páginas
PVP: 22,10 €
ISBN 978-0-7494-6923-8
EAN 9780749469238
Great Days at Work will enable you to become more enthusiastic at work, feel more positive and work more effectively with others. Drawing on the latest insights from positive psychology, and based on hard business results, it outlines the practical day-to-day changes you can make immediately for instant benefit, as well as helping you develop ...
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- For Dummies, 2013
Libro encuadernado en tapa blanda · 384 páginas
PVP: 36,30 €
ISBN 978-1-118-55106-6
EAN 9781118551066
Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors and MBA candidates. Now, Operations Management For Dummies serves as ...
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Sin ejemplares (se puede encargar)
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- For Dummies, 2013
Libro encuadernado en tapa blanda · 336 páginas
PVP: 34,80 €
ISBN 978-1-118-51058-2
EAN 9781118510582
Your go-to guide on business analysisBusiness analysis (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. It focuses on developing new insights and understanding of business performance based on data and statistical methods. Business Analysis For Dummies provides ...
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The 12 Week Year
Get More Done in 12 Weeks than Others Do in 12 Months
- John Wiley, 2013
Libro encuadernado en tapa dura · 208 páginas
PVP: 27,00 €
ISBN 978-1-118-50923-4
EAN 9781118509234
The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long.In ...
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- Palgrave Macmillan, 2013
Libro encuadernado en tapa blanda · 440 páginas
PVP: 60,30 €
ISBN 978-0-230-27385-6
EAN 9780230273856
This book shows readers, whether business students or executives, how to avoid errors and counter ineffectiveness; it provides methods and techniques to implement strategic performance management and support organisations in their pursuit of better performance.
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- Faber, 2013
Libro encuadernado en tapa blanda · 320 páginas
PVP: 13,75 €
ISBN 978-0-571-27921-0
EAN 9780571279210
According to Paul Ormerod, author of the bestselling "Butterfly Economics" and "Why Most Things Fail", the mechanistic viewpoint of conventional economics is drastically limited - because it cannot comprehend the vital nature of networks. As our societies become ever more dynamic and intertwined, network effects on every level are increasingly profound. 'Nudge theory' is popular, ...
más informaciónSin ejemplares (se puede encargar)
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Sin ejemplares (se puede encargar)
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- Routledge, 2013
Libro encuadernado en tapa blanda · 252 páginas
PVP: 42,85 €
ISBN 978-1-44-417041-2
EAN 9781444170412
Clear, concise, and written by experts currently lecturing in the field, Financial Accounting focuses exclusively on what you need to know for success in your course and career. Students looking for a focused introduction to financial accounting will appreciate this book. This innovative textbook includes features which will particularly appeal to international students, including: a ...
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Uncommon Sense, Common Nonsense
Why Some Organisations Consistently Outperform Others
- Profile Books, 2013
Libro encuadernado en tapa blanda · 256 páginas
PVP: 15,25 €
ISBN 978-1-84668-602-3
EAN 9781846686023
The winning difference daring to be different can make - insights into how organisations can stand out from the herd. This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are ...
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- Harper Collins, 2013
Libro encuadernado en tapa blanda · 208 páginas
PVP: 15,00 €
ISBN 978-0-00-746715-0
EAN 9780007467150
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward. Based on her legendary strategy course, one of the most oversubscribed executive courses at Harvard ...
más informaciónPendiente de recibir (pedido en curso)
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Libro encuadernado en tapa dura
PVP: 31,35 €
ISBN 978-1-4221-8861-3
EAN 9781422188613
Sin ejemplares (se puede encargar)
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Mostrando 864 libros encontrados. (44 páginas).
