Business Analysis for Dummies

Your go-to guide on business analysis
Business analysis (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. It focuses on developing new insights and understanding of business performance based on data and statistical methods. Business Analysis For Dummies provides you with the tools and techniques used by successful business analysts to understand business environments and make informed decisions.

Shows you how to make sense of data generated from social media sources and mobile devices
Offers guidance to the growing number of executives who wish to implement analysis but don't know how
Shows you how to improve efficiency and customer satisfaction through the explanation of analysis
If you're interested in learning about the tools and techniques used by successful business analysts, Business Analysis For Dummies has you covered.