Editorial Profile Books
Fecha de edición mayo 2013 · Edición nº 1
Idioma español
EAN 9781846686023
256 páginas
Libro
encuadernado en tapa blanda
The winning difference daring to be different can make - insights into how organisations can stand out from the herd. This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success.
For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
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