The Little Blue Book

Resumen del libro

The essential handbook for thinking and talking Democraticmust reading not only for every Democrat but for every responsible citizen (Robert B. Reich, former Secretary of Labor and author of Beyond Outrage).

The essential handbook for thinking and talking Democraticmust reading not only for every Democrat but for every responsible citizen (Robert B. Reich, former Secretary of Labor and author of Beyond Outrage).

Voters cast their ballots for what they believe is right, for the things that make moral sense.

Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, womens issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms.

Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.

Biografía del autor

George Lakoff (Bayonne, Nueva Jersey, 1941) es lingüista y científico cognitivo. Ha sido profesor en la Universidad de California y también en las universidades de Harvard y Michigan. En la actualidad es director del Center for the Neural Mind x{0026} 38; Society de la Universidad de California. Lakoff es el fundador de la lingüística generativa, que traslada el foco de atención de la gramática de la sintaxis al significado, pero sobre todo esconocido por su teoría de la metáfora conceptual, que sostiene que las metáforas nos permiten estructurar unos conceptos a partir de otros, y por sus análisis políticos relacionados con la materia.