The Icarus Deception: How High Will You Fly?

Resumen del libro

In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe.
Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings.
Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort.
But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent.
It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.

Biografía del autor

Seth Godin es autor de dieciocho bestsellers internacionales, incluyendo La vaca púrpura y Tribus, que han cambiado la forma de entender el marketing, el liderazgo y la forma de divulgar las ideas. Sus libros han vendido millones de ejemplares en todo el mundo y han alcanzado los primeros puestos de los ránkings de Amazon, Business Week o The New York Times. Es también el fundador de las plataformas Yoyodine y Squidoo, y un emprendedor de éxito así como un reconocido conferenciante. Su blog se encuentra entre los cien más populares del mundo y es considerado un referente en el campo del marketing y la comunicación. www.sethgodin.com