China Goes West

Resumen del libro

China's corporate champions have arrived. Western consumers are typing on Lenovo computers, storing their food in Haier refrigerators and speaking on Huawei mobile phones. But how did these high-end Chinese companies enter our lives?

China Goes West presents an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets. Through a combination of executive interviews and first-hand accounts, this book tells the story of how Chinese companies entered the international marketplace, and provides the context to the emergence of these firms that has been sorely lacking from the debate about their rise.

This book will be invaluable for executives working for Western multinational companies - for whom Chinese companies pose a significant threat to business performance both overseas and in home markets where they have traditionally dominated. Readers will learn who the Chinese players are, what has led to their success, and what measures they can employ to successfully compete against this new generation of foreign competitors.