Brain Bugs

How the Brain's Flaws Shape our Lives

Brain Bugs

Buonomano, Dean

Editorial Norton
Fecha de edición septiembre 2011

Idioma inglés

EAN 9780393076028
240 páginas
Libro encuadernado en tapa dura


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Resumen del libro

The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain.
Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function and malfunction in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.





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