Unreasonable Hospitality

Resumen del libro

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry's most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do for ourselves, the people we work with, and the people we serve.

Biografía del autor

Will Guidara ha estado inmerso en la industria de la restauración desde los trece años. Fue copropietario del Eleven Madison Park, que bajo su liderazgo recibió cuatro estrellas del New York Times, tres estrellas Michelin y fue nombrado en 2017 el mejor restaurante del mundo según la lista de los 50 Best. Es también el anfitrión de The Welcome Conference, un coloquio anual sobre hostelería que reúne a profesionales del sector para compartir ideas y crear comunidad. Coautor de cuatro libros de cocina, ha recibido el premio Innovator de la revista WSJ, fue nombrado uno de los "40 menores de 40" por Crain's New York Business, y su charla TED ha sido vista casi 2 millones de veces. Además, es co-productor de la serie The Bear y galardonado con el Wall Street Journal Innovator Award.