The Power of Habit

Resumen del libro

In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight.

We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter x{0026} Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, "The Power of Habit" contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Biografía del autor

x{0026}lt;P x{0026}lt;B CHARLES DUHIGGx{0026}lt;/B es periodista de investigación de x{0026}lt;I The New York Timesx{0026}lt;/I , ganador del Premio Pulitzer y autor del x{0026}lt;I bestseller El poder de los hábitosx{0026}lt;/I . Graduado en la universidad de Yale y en la escuela de negocios de Harvard, ha sido galardonado con varios premios, entre ellos el de la NAS, la academia nacional de ciencias de Estados Unidos, el premio nacional de periodismo y el George Polk. Vive en Brooklyn con su esposa y sus dos hijos.x{0026}lt;/P