Editorial MIT Press
Fecha de edición agosto 2011
Idioma inglés
EAN 9780262014540
464 páginas
Libro
Dimensiones 152 mm x 229 mm
Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of succeeding at innovation? In The Innovator's Way, innovation experts Peter Denning and Robert Dunham reply with an emphatic yes.
|