The Book of Ichigo Ichie

Learn to make every moment a once-in-a-lifetime experience with this definitive guide to the Japanese art of ichigo ichie (pronounced itchy-GO itchy-A), from the bestselling authors of Ikigai. Every moment in our life happens only once, and if we let it slip away, we lose it forever an idea captured by the Japanese phrase ichigo ichie. Often spoken in Japan when greeting someone or saying goodbye, to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or ceremony of attention, whose intricate rituals compel us to focus on the present moment.