Strategic Organizational Communication: In a Global Economy

Strategic Organizational Communication: In a Global Economy

Conrad, Charles R.
Scott Poole, Marshall

Editorial Blackwell
Fecha de edición febrero 2012 · Edición nº 7

Idioma inglés

EAN 9781444338638
520 páginas
Libro encuadernado en tapa blanda


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Resumen del libro

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication
Places organizations and organizational communication within a broader social, economic, and cultural context
Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts
Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive
Updated in the seventh edition:

Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK

Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change
Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout
Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies




Pasajes Libros SL ha recibido de la Comunidad de Madrid la ayuda destinada a prestar apoyo económico a las pequeñas y medianas empresas madrileñas afectadas por el COVID-19

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