Strategic Management of Technological Innovation
Editorial McGraw-Hill Education
Fecha de edición marzo 2016 · Edición nº 5
Idioma inglés
EAN 9781259255526
352 páginas
Libro
encuadernado en tapa blanda
Resumen del libro
Analyze. Formulate. Implement.
Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
