Storytelling: Bewitching the Modern Mind

Resumen del libro

Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived.

This is the subject of Christian Salmon's Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century. Salmon anatomizes the timeless human desire for narrative form and how it is abused in the marketing mechanisms behind politicians and products: luxury brands trade on their embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on computer games conceived in Hollywood, and spin doctors construct political lives as if they were a folk epic.

Salmon unveils the workings of a storytelling machine more effective and insidious as a means of oppression than anything dreamed up by Orwell. The reality-based community to use a phrase coined by an aide to George W. Bush is now regularly outmaneuvered by public relations gurus and political advisers, as they construct story arcs for a population that has come to expect them.

Biografía del autor

Christian Salmon es escritor y miembro del Centro de Investigaciones sobre las Artes y el Lenguaje (CNRS). Consagrado como uno de los analistas más incisivos de la sociedad contemporánea, fundó la revista Autodaf y el Parlamento Internacional de Escritores, del que formó parte entre 1993 y 2005. Colaborador durante muchos años de Le Monde, desde 2014 escribe para Mediapart.