Predatory Thinking
Editorial Pan
Fecha de edición noviembre 2014 · Edición nº 1
Idioma inglés
EAN 9781447285342
272 páginas
Libro
encuadernado en tapa blanda
Resumen del libro
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
