Misbehaving : The Story of Behavioral Economics

Misbehaving : The Story of Behavioral Economics

Thaler, Richard H

Editorial Norton
Fecha de edición mayo 2015 · Edición nº 1

Idioma inglés

EAN 9780393080940
432 páginas
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Resumen del libro

Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.

Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Biografía del autor

Richard H. Thaler es un economista famoso como teórico de la psicología económica y por su colaboración con Daniel Kahneman y otros en la definición avanzada de este campo. Es profesor en la University of Chicago Booth School of Business, y colabora con el National Bureau of Economic Research. Thaler logró fama en el campo de la ciencia económica publicando una columna habitual en el Journal of Economic Perspectives desde 1987 a 1990 titulada Anomalías , en la que documentaba casos particulares de conducta económica que parecían violar la teoría tradicional microeconómica.





Pasajes Libros SL ha recibido de la Comunidad de Madrid la ayuda destinada a prestar apoyo económico a las pequeñas y medianas empresas madrileñas afectadas por el COVID-19

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