MBA Marketing
Kolsaker, Ailsa
McDonald, Malcolm
Editorial Palgrave Macmillan
Lugar de edición
Portugal
Fecha de edición diciembre 2013 · Edición nº 1
Idioma inglés
EAN 9781137300294
544 páginas
Libro
encuadernado en tapa blanda
Resumen del libro
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
