Mostrando 2 libros encontrados (1 páginas)
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Libro encuadernado en tapa blanda · 544 páginas
PVP: 55,60 €
ISBN 978-1-137-30029-4
EAN 9781137300294
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is ...
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McDonald, Malcolm; Woodburn, Diana
Libro encuadernado en tapa blanda · 496 páginas
PVP: 58,40 €
ISBN 978-0-470-97415-5
EAN 9780470974155
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the ...
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