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Libro encuadernado en tapa blanda · 384 páginas
PVP: 28,00 €
ISBN 978-0-471-68617-0
EAN 9780471686170
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In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, which includes eleven unique dining establishments, ...
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Libro encuadernado en tapa blanda
PVP: 27,20 €
ISBN 978-0-394-72024-1
EAN 9780394720241
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Libro encuadernado en tapa blanda · 400 páginas
PVP: 32,75 €
ISBN 978-0-566-08665-6
EAN 9780566086656
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Libro encuadernado en tapa blanda · 480 páginas
PVP: 16,00 €
ISBN 978-0-14-101145-5
EAN 9780141011455
What went wrong with American business at the end of the 20th century? Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron seemingly could do no wrong. Its profits rose every year; its stock price surged ever upward; its leaders were hailed as visionaries.Then ...
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Libro encuadernado en tapa blanda · 352 páginas
PVP: 33,80 €
ISBN 978-0-471-68938-6
EAN 9780471689386
Perspectives from leaders in decision science at Wharton Organized in part through Whartona s Risk Management and Decision Processes Center, the book assembles leading researchers from Whartona s business faculty who demonstrate how to apply the latest approaches in decision--making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually ...
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Libro encuadernado en tapa blanda · 560 páginas
PVP: 16,45 €
ISBN 978-0-09-954583-5
EAN 9780099545835
This is the story of the largest corporate take-over in American history. With a stake of 25 billion, the battle for the control of RJR Nabisco during October and November 1988 became a symbol of the greed and power-mongering of the eighties. This gripping narrative reveals the truth behind a Wall Street gamble that sent ...
más informaciónDisponibilidad inmediata (en stock)
Libro encuadernado en tapa blanda · 320 páginas
PVP: 15,65 €
ISBN 978-0-06-008199-7
EAN 9780060081997
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body ...
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Libro encuadernado en tapa blanda · 432 páginas
PVP: 29,40 €
ISBN 978-0-7432-6088-6
EAN 9780743260886
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. ...
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Libro encuadernado en tapa blanda · 320 páginas
PVP: 24,30 €
ISBN 978-0-471-46339-9
EAN 9780471463399
From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with ...
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Libro encuadernado en tapa blanda · 272 páginas
PVP: 18,25 €
ISBN 978-0-7382-0898-5
EAN 9780738208985
In The Partnership Charter, psychologist and business mediation expert David Gage offers a comprehensive guide to the art of establishing and maintaining a business partnership. The centerpiece of his approach is the Partnership Charter, a document that clearly outlines the goals, expectations, responsibilities, and relationships of the principals. The charter identifies potential sources of conflict ...
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Libro encuadernado en tapa blanda · 512 páginas
PVP: 41,25 €
ISBN 978-0-7432-2209-9
EAN 9780743222099
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication x{0026} Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially ...
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Libro encuadernado en tapa blanda · 400 páginas
PVP: 16,90 €
ISBN 978-0-00-717087-6
EAN 9780007170876
CEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time. When Louis V.Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of ...
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Jones, Daniel T.; Womack, James
Libro encuadernado en tapa blanda
PVP: 24,20 €
ISBN 978-0-7432-3164-0
EAN 9780743231640
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Libro encuadernado en tapa blanda · 640 páginas
PVP: 29,75 €
ISBN 978-0-06-055566-5
EAN 9780060555665
The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made "The Intelligent Investor" the stock ...
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Libro encuadernado en tapa blanda · 294 páginas
PVP: 32,45 €
ISBN 978-0-471-44691-0
EAN 9780471446910
Praise for "Damn Right!" From the author of the bestselling "Warren Buffett Speaks...'Charlie Munger, whose reputation is deep and wide, based on an extraordinary record of brilliantly successful business strategies, sees things that others don't. There is a method to his mastery and, through this book, we get a chance to learn about this rare ...
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Libro encuadernado en tapa blanda · 208 páginas
PVP: 14,25 €
ISBN 978-1-86197-404-4
EAN 9781861974044
The perfect gift book for the power hungry (and who doesn't want power?) at an excellent price. This is the concise edition of an international bestseller. At work, in relationships, on the street or on the 6 o'clock news: the 48 Laws apply everywhere.For anyone with an interest in conquest, self-defense, wealth, power or simply ...
más informaciónDisponibilidad inmediata (en stock)
Libro encuadernado en tapa dura · 256 páginas
PVP: 27,50 €
ISBN 978-0-7879-6075-9
EAN 9780787960759
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex ...
más informaciónDisponibilidad inmediata (en stock)
Who Moved My Cheese? is a simple parable that reveals profound truths. It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, ...
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Libro encuadernado en tapa dura · 320 páginas
PVP: 33,30 €
ISBN 978-0-7126-7609-0
EAN 9780712676090
Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously ...
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