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Mostrando 808 libros encontrados (41 páginas)
Libro encuadernado en tapa blanda · 352 páginas
						
							
							
							
								PVP: 24,05 €
							
						
							
						
							ISBN 978-0-14-312417-7
						
						
						
							EAN 9780143124177
						
							
Mastery synthesizes the years of research Robert Greene conducted while writing the international bestsellers The 48 Laws of Power, The 33 Strategies of War, and The Art of Seduction, and demonstrates that the ultimate form of power is mastery itself.
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Libro encuadernado en tapa dura · 284 páginas
						
							
							
							
								PVP: 26,35 €
							
						
							
						
							ISBN 978-1-60819-791-0
						
						
						
							EAN 9781608197910
						
							
When you drop your Diet Coke can or yesterday's newspaper in the recycling bin, where does it go? Probably halfway around the world, to people and places that clean up what you don't want and turn it into something you can't wait to buy. In "Junkyard Planet," Adam Minter--veteran journalist and son of an American ...
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Libro encuadernado en tapa blanda · 240 páginas
						
							
							
							
								PVP: 22,10 €
							
						
							
						
							ISBN 978-0-00-752496-9
						
						
						
							EAN 9780007524969
						
							
Behind the bitter rivalry between Apple and Google-and how it's reshaping the way we think about technologyThe rise of iPhones, smartphones and tablets has changed the world. At the centre of this are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and ...
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Libro encuadernado en tapa blanda · 320 páginas
						
							
							
							
								PVP: 15,60 €
							
						
							
						
							ISBN 978-0-300-19723-5
						
						
						
							EAN 9780300197235
						
							
The rapid emergence of China and India as prime locations for low-cost manufacturing has led some analysts to conclude that manufacturers in the "old economies" the U.S., U.K., Germany, and Japan are being edged out of a profitable future. But if countries that historically have been at the forefront of events in manufacturing can adapt ...
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Libro encuadernado en tapa dura
						
							
							
							
								PVP: 29,20 €
							
						
							
						
							ISBN 978-1-937134-67-9
						
						
						
							EAN 9781937134679
						
							
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Libro encuadernado en tapa blanda · 184 páginas
						
							
							
							
								PVP: 13,80 €
							
						
							
						
							ISBN 978-981-43-9843-5
						
						
						
							EAN 9789814398435
						
							
Globalisation is quickly making the world smaller, but the work challenges larger. Colleagues and clients are diverse and work from different locations. So how do we stay connected, efficient and productive? What do we do to overcome technological, cultural and time challenges? With practical skills and effective techniques, Working in a Virtual World will help ...
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Libro encuadernado en tapa blanda · 144 páginas
						
							
							
							
								PVP: 10,00 €
							
						
							
						
							ISBN 978-0-19-965698-1
						
						
						
							EAN 9780199656981
						
							
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Libro encuadernado en tapa blanda
						
							
							
							
								PVP: 12,90 €
							
						
							
						
							ISBN 978-1-939714-02-2
						
						
						
							EAN 9781939714022
						
							
Eat Move Sleep will help make good decisions automatic - more than a book - this is a new way to live. From Tom Rath, author of StrengthsFinders 2.0, comes a powerful book about what people can do to lead healthier lives. Eat Move Sleep features Tom's deeply personal story, supported by practical, credible, and ...
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Libro encuadernado en tapa blanda
						
							
							
							
								PVP: 13,05 €
							
						
							
						
							ISBN 978-1-4447-6542-7
						
						
						
							EAN 9781444765427
						
							
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Libro encuadernado en tapa dura
						
							
							
							
								PVP: 30,70 €
							
						
							
						
							ISBN 978-1-118-60856-2
						
						
						
							EAN 9781118608562
						
							
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Libro encuadernado en tapa dura · 288 páginas
						
							
							
							
								PVP: 37,00 €
							
						
							
						
							ISBN 978-1-118-69228-8
						
						
						
							EAN 9781118692288
						
							
24 Steps to Success!"Disciplined Entrepreneurship" will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down ...
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Libro encuadernado en tapa dura · 96 páginas
						
							
							
							
								PVP: 20,65 €
							
						
							
						
							ISBN 978-0-7494-7077-7
						
						
						
							EAN 9780749470777
						
							
There are only two categories of purchases that people can make: products or services. Each, by its very nature, demands a different approach to marketing and sales. This situation is not new and indeed was highlighted in the early 1800s when French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining ...
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Libro encuadernado en tapa dura · 104 páginas
						
							
							
							
								PVP: 20,65 €
							
						
							
						
							ISBN 978-0-7494-7079-1
						
						
						
							EAN 9780749470791
						
							
Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and ...
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Libro encuadernado en tapa dura · 128 páginas
						
							
							
							
								PVP: 20,65 €
							
						
							
						
							ISBN 978-0-7494-7069-2
						
						
						
							EAN 9780749470692
						
							
This is a straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; the types of ...
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Libro encuadernado en tapa dura · 88 páginas
						
							
							
							
								PVP: 20,65 €
							
						
							
						
							ISBN 978-0-7494-7075-3
						
						
						
							EAN 9780749470753
						
							
Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with how to craft a strong value-proposition, as seen by customers, and how ...
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Libro encuadernado en tapa dura · 176 páginas
						
							
							
							
								PVP: 20,65 €
							
						
							
						
							ISBN 978-0-7494-7073-9
						
						
						
							EAN 9780749470739
						
							
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgeably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as ...
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Libro encuadernado en tapa dura · 96 páginas
						
							
							
							
								PVP: 20,65 €
							
						
							
						
							ISBN 978-0-7494-7067-8
						
						
						
							EAN 9780749470678
						
							
Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such ...
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Libro encuadernado en tapa dura · 112 páginas
						
							
							
							
								PVP: 20,65 €
							
						
							
						
							ISBN 978-0-7494-7063-0
						
						
						
							EAN 9780749470630
						
							
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website.There is a complex array of channels and ...
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Libro encuadernado en tapa dura · 112 páginas
						
							
							
							
								PVP: 20,65 €
							
						
							
						
							ISBN 978-0-7494-7061-6
						
						
						
							EAN 9780749470616
						
							
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising tools; public relations and ...
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Mostrando 808 libros encontrados. (41 páginas).
			
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