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Mostrando 864 libros encontrados (44 páginas)
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Chinese Rules
Mao's Dog, Deng's Cat, and Five Timeless Lessons for Understanding China
- Harper Collins, 2014
Libro encuadernado en tapa blanda · 320 páginas
PVP: 25,25 €
ISBN 978-0-00-759027-8
EAN 9780007590278
From the author of the acclaimed 'Mr. China' comes another rollicking adventure story - part memoir, part history, part business imbroglio - that offers valuable lessons to help Westerners understand China. In the twenty-first century, the world has tilted eastwards in its orbit; China grows confident while the West seems mired in doubt.Having lived and ...
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Diamandis, Peter H.; Ismail, Salim; Malone, Michael S.; Van Geest, Yuri
Exponential Organizations
Why New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do about It)
- Diversion Publishing, 2014
Libro encuadernado en tapa blanda
PVP: 19,85 €
ISBN 978-1-62681-423-3
EAN 9781626814233
Frost x{0026} Sullivan s 2014 Growth, Innovation, and Leadership Book of the Year In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company the Exponential Organization that has revolutionized how a ...
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- For Dummies, 2014
Libro encuadernado en tapa blanda · 304 páginas
PVP: 26,90 €
ISBN 978-1-118-93143-1
EAN 9781118931431
Your must-have tool for perfect project managementWant to take your career to the next level and be a master of planning, organising, motivating and controlling resources to meet your goals? This easy-to-use guide has you covered! Project Management Checklists For Dummies takes the intimidation out of project management, and shows you step by step how ...
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The New Chinese Traveler
Business Opportunities from the Chinese Travel Revolution
- Palgrave Macmillan, 2014
Libro encuadernado en tapa blanda
PVP: 21,25 €
ISBN 978-1-137-39728-7
EAN 9781137397287
Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and ...
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- Headline, 2014
Libro encuadernado en tapa blanda · 160 páginas
PVP: 13,75 €
ISBN 978-1-4722-2362-3
EAN 9781472223623
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Breakpoint
. Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain
- St. Martins Griffin, 2014
Libro encuadernado en tapa blanda · 256 páginas
ISBN 978-1-137-27939-2
EAN 9781137279392
What can the human brain and its relationship to the Internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The Internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand ...
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Creative Strategy
A Guide for Innovation
- Columbia, 2014
Libro encuadernado en tapa blanda · 176 páginas
PVP: 20,80 €
ISBN 978-0-231-16053-7
EAN 9780231160537
William Duggans 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to ...
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- Penguin, 2014
Libro encuadernado en tapa blanda · 368 páginas
ISBN 978-1-138-01919-5
EAN 9781138019195
How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker's most important books, offering an excellent overview of some of his main ideas. He ...
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- Oneworld, 2014
Libro encuadernado en tapa blanda · 288 páginas
PVP: 21,50 €
ISBN 978-1-78074-407-0
EAN 9781780744070
We are hard-wired to believe that the world is more predictable than it is. We chase 'winning streaks' that are often just illusions, and we are all too predictable exactly when we try hardest not to be. In the 1970s, Daniel Kahneman and Amos Tversky coined the phrase 'representativeness' to describe the psychology of this ...
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How the Stock Market Works
A Beginner's Guide to Investment
- Kogan Page, 2014
Libro encuadernado en tapa blanda · 176 páginas
PVP: 21,85 €
ISBN 978-0-7494-7238-2
EAN 9780749472382
Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. Fully updated for this fifth edition, How the Stock Market Works tells investors what is being traded and how, who does what with whom, and how ...
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This book is conceived to help students in the preparation of the subject "Financial Accounting" corresponding to the Bilingual Degree in Business Administration and Management. All the exercises outlined in the book are solved according to the provisions contained in the General Accounting Plan (Royal Decree 1514/2007), whose ultimate goal is to adapt Spanish accounting ...
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Libro encuadernado en tapa blanda
PVP: 190,00 €
ISBN 978-0-19-979491-1
EAN 9780199794911
No disponible (descatalogado)
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Libro encuadernado en tapa blanda
PVP: 32,15 €
ISBN 978-0-19-871692-1
EAN 9780198716921
No disponible (descatalogado)
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- Hodder & Stoughton, 2014
Libro encuadernado en tapa blanda · 464 páginas
PVP: 23,05 €
ISBN 978-1-4736-1038-5
EAN 9781473610385
What do the 350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable ...
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- Profile Books, 2014
Libro encuadernado en tapa blanda · 256 páginas
PVP: 15,25 €
ISBN 978-1-78125-339-7
EAN 9781781253397
Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark ...
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The Everything Store
Jeff Bezos and the Age of Amazon
- Corgi, 2014
Libro encuadernado en tapa blanda · 464 páginas
PVP: 15,90 €
ISBN 978-0-552-16783-3
EAN 9780552167833
The definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever. Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless ...
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- Routledge, 2014
Libro encuadernado en tapa blanda · 328 páginas
PVP: 47,65 €
ISBN 978-0-415-82209-1
EAN 9780415822091
With advancing technologies bringing novel, interesting promotional tools to our fingertips, there's never been a more exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even potential pitfalls as organisations try to integrate them. Managing these modes is, at its heart, a matter of strategy. A strategic approach ...
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- Routledge, 2014
Libro encuadernado en tapa blanda · 512 páginas
PVP: 61,20 €
ISBN 978-0-415-50771-4
EAN 9780415507714
With the proliferation of digital and social media, there has never been a more dynamic time to engage with Marketing Communications - and never has the integration of MarComms principles into a strategic marketing plan been more challenging. Even the best product in the world won't sell without the right reach to your potential customers ...
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Understanding Digital Marketing
Marketing Strategies for Engaging the Digital Generation
- Kogan Page, 2014
Libro encuadernado en tapa blanda · 320 páginas
PVP: 34,30 €
ISBN 978-0-7494-7102-6
EAN 9780749471026
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing."Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got ...
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Mostrando 864 libros encontrados. (44 páginas).
