PASAJES Librería internacional: su libro en español, inglés, francés, alemán, italiano, portugués o del idioma que busque en casa.
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Mostrando 4.371 libros encontrados (219 páginas)
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- Routledge, 2013
Libro encuadernado en tapa blanda · 374 páginas
PVP: 56,00 €
ISBN 978-0-415-47610-2
EAN 9780415476102
Kenwood and Lougheed's classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century continued globalization, the emergence of Asia as an economic power and ...
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Services
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 96 páginas
PVP: 20,65 €
ISBN 978-0-7494-7077-7
EAN 9780749470777
There are only two categories of purchases that people can make: products or services. Each, by its very nature, demands a different approach to marketing and sales. This situation is not new and indeed was highlighted in the early 1800s when French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining ...
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Stakeholder
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 104 páginas
PVP: 20,65 €
ISBN 978-0-7494-7079-1
EAN 9780749470791
Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and ...
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Research
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 128 páginas
PVP: 20,65 €
ISBN 978-0-7494-7069-2
EAN 9780749470692
This is a straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; the types of ...
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Products
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 88 páginas
PVP: 20,65 €
ISBN 978-0-7494-7075-3
EAN 9780749470753
Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with how to craft a strong value-proposition, as seen by customers, and how ...
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Pricing Points
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 176 páginas
PVP: 20,65 €
ISBN 978-0-7494-7073-9
EAN 9780749470739
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgeably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as ...
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Law
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 96 páginas
PVP: 20,65 €
ISBN 978-0-7494-7067-8
EAN 9780749470678
Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such ...
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Digital Marketing
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 112 páginas
PVP: 20,65 €
ISBN 978-0-7494-7063-0
EAN 9780749470630
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website.There is a complex array of channels and ...
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Communications
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 112 páginas
PVP: 20,65 €
ISBN 978-0-7494-7061-6
EAN 9780749470616
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising tools; public relations and ...
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- Routledge, 2013
Libro encuadernado en tapa blanda · 424 páginas
PVP: 48,00 €
ISBN 978-1-4441-7045-0
EAN 9781444170450
The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.This book introduces all of the relevant theoretical aspects of the ...
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Arvidsson, Adam; Peitersen, Nicolai
The Ethical Economy
Rebuilding Value after the Crisis
- Columbia, 2013
Libro encuadernado en tapa dura · 224 páginas
PVP: 32,15 €
ISBN 978-0-231-15264-8
EAN 9780231152648
A shifting global economy now offers the opportunity for a more ethical system to take root, one that rectifies the crisis spots of our current downturn while balancing the injustices of extreme poverty and wealth. Adam Arvidsson and Nicolai Peitersen, a scholar and an entrepreneur, outline the shape such an economy would take, identifying its ...
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- Harper Collins, 2013
Libro encuadernado en tapa blanda
PVP: 9,70 €
ISBN 978-0-00-751850-0
EAN 9780007518500
The uncompromising Nick Cohen exposes the reality behind the freedoms we enjoy in the book that won Polemic of the Year at the 2013 Political Book Awards.After the fall of the Berlin Wall, the collapse of Communism, and the advent of the Web which allowed for even the smallest voice to be heard, everywhere you ...
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Left without a Future?
Social Justice in Anxious Times
- IBTauris, 2013
Libro encuadernado en tapa blanda · 216 páginas
PVP: 22,10 €
ISBN 978-1-78076-661-4
EAN 9781780766614
The roots of the recent financial crisis can be found in the substantial changes which have affected British economy and society over the last three decades. In economic terms, the UK has transformed from a predominantly industrial to one led by services and creative industries, whilst society has also became less industrial with new class ...
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Agonistics
Thinking the World Politically
- Verso Books, 2013
Libro encuadernado en tapa blanda
PVP: 22,15 €
ISBN 978-1-78168-103-9
EAN 9781781681039
Sin ejemplares (se puede encargar)
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Libro encuadernado en tapa blanda · 224 páginas
PVP: 9,20 €
ISBN 978-0-19-968169-3
EAN 9780199681693
No disponible (descatalogado)
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Libro encuadernado en tapa blanda · 128 páginas
PVP: 30,20 €
ISBN 978-1-885923-99-8
EAN 9781885923998
Sin ejemplares (se puede encargar)
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Libro
PVP: 41,75 €
ISBN 978-0-521-18209-6
EAN 9780521182096
Sin ejemplares (se puede encargar)
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- Prestel, 2013
Libro encuadernado en tapa blanda
PVP: 32,00 €
ISBN 978-3-7913-4857-5
EAN 9783791348575
Coworking is redefining the way we work. Around the world, people are collaborating to create a new kind of economy that supports community and innovation while preserving valuable resources. This illustrated survey of spaces dedicated to coworking features 30 of the most impressive office spaces around the world.The Google Campus in London, The HUB's global ...
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- Profile Books, 2013
Libro encuadernado en tapa blanda
PVP: 11,60 €
ISBN 978-1-84668-079-3
EAN 9781846680793
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Mostrando 4371 libros encontrados. (219 páginas).
