Managing Strategy

Resumen del libro

The experts' guide to the all-important subject of business strategy. Here are the checklists compiled by CMI's experts on the aspects that are most crucial to being on top of the strategic issues of a manager's job, covering such topics as: *Mission and vision *Organisation culture *Management and leadership styles *Values *Devising a code of ethics *Formulating a policy on corporate social responsibility *Performing a SWOT analysis *Gathering competitor intelligence *Carrying out a PEST analysis *Assessing growth strategy options *Deciding when to outsource *Using consultants *Writing a business plan It is all here, from the basics to the more nuanced and difficult to get right. The checklist series: step by step guides to getting it right.