Humor, Seriously

Resumen del libro

Top executives are in on the secret: 98 percent prefer employees with a sense of humor, and 84 percent believe that these employees do better work. But even for those who intuitively understand humor's power, few know how to wield it with intention. As a result, humor is vastly underleveraged in most workplaces today, impacting our performance, relationships, and health.

That's why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world's most hard-driving, blazer-wearing business minds build levity into their organizations and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and more important how you can use it more often and effectively

Aaker and Bagdonas unpack the theory and application of humor: what makes something funny and how to mine your life for material. They show how to use humor to make a strong first impression, deliver difficult feedback, persuade and motivate others, and foster cultures where levity and creativity can thrive not to mention, how to keep it appropriate and recover if you cross a line.

President Dwight David Eisenhower once said, A sense of humor is part of the art of leadership, of getting along with people, of getting things done. If Eisenhower, the second least naturally funny president ever (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.

Biografía del autor

La doctora Jennifer Aaker es psicóloga conductual, escritora y General Atlantic Professor en la Stanford Graduate School of Business. Su investigación se centra en la psicología del tiempo y el dinero y las opciones que impulsan la felicidad duradera. Imparte cursos sobre innovación, el poder de la narración y el propósito.