HBR'S 10 Must Reads: The Essentials : The Essentials

Resumen del libro

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.

If you read nothing else - full stop - read: Michael Porter on creating competitive advantage and distinguishing your company from rivals John Kotter on leading change through eight critical stages Daniel Goleman on using emotional intelligence to maximize performance Peter Drucker on managing your career by evaluating your own strengths and weaknesses Clay Christensen on orchestrating innovation within established organizations Tom Davenport on using analytics to determine how to keep your customers loyal Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward Ted Levitt on understanding who your customers are and what they really want C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy

Biografía del autor

Peter F. Drucker (Viena, 1909 x{0026} x02013; Claremont, California, 2005) está considerado como el mayor pensador y filósofo del management contemporáneo. Nacido en el seno de una familia culta, se doctoró en Derecho Internacional en Alemania pero el advenimiento del nazismo le obligó a emigrar primero a Londres y luego a los Estados Unidos. Compaginó la docencia en la Universidad de Nueva York (1950-1971) con su trabajo de análisis y asesoría del funcionamiento de la empresa privada.Su nombre está indisociablemente unido al de General Motors, su principal objeto de estudio durante décadas. Acuñó términos tan al uso en la actualidad como x{0026} x0201C;managementx{0026} x0201D; (en su significado moderno), x{0026} x0201C;privatizaciónx{0026} x0201D; o x{0026} x0201C;emprendeduríax{0026} x0201D;. Autor de 40 libros, su actividad intelectual fue intensa hasta su muerte, a los 96 años.