Getting to yes
Negotiating an agreement without giving in
Editorial Penguin USA
Fecha de edición abril 2011
Idioma inglés
EAN 9780143118756
Libro
encuadernado en tapa blanda
Resumen del libro
Since it was first published in 1981, Getting to Yes has become a central book in the Business Canon: the key text on the psychology of negotiation. Its message of principled negotiations finding acceptable compromise by determining which needs are fixed and which are flexible for negotiating parties has influenced generations of businesspeople, lawyers, educators and anyone who has sought to achieve a win-win situation in arriving at an agreement. Sold over 8 million copies worldwide Translated into 30 languages Revised and updated
Biografía del autor
William Ury fue cofundador y director asociado del Harvard Negotiation Project. Durante más de tres décadas ha ejercido de asesor y mediador en conflictos bélicos, políticos y empresariales en Oriente Medio, los Balcanes, la Unión Soviética y Venezuela. Ha sido asesor de la Casa Blanca, imparte conferencias en todo el mundo y colabora en The New York Times, el Financial Times y la BBC,entre otros.
