Free Tpb

Resumen del libro

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?

In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods newspapers, DVDs, T shirts, phones, even holiday flights. He explains why this has become possible why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

Biografía del autor

Chris Anderson es psicólogo social y profesor de liderazgo ético en la Escuela de Negocios Stern de la Universidad de Nueva York. Su investigación se centra en la psicología de la moralidad y en las emociones morales complejas.<br> Como docente, aplica sus estudios a la ética empresarial, analizando cómo las empresas pueden constituirse y funcionar de forma que resistan a los dilemas éticos. Asimismo, colabora en el desarrollo de numerosos proyectos, entre ellos la Heterodox Academy, una asociación que reúne a más de 2.300 profesores cuyo objetivo es aumentar la diversidad de puntos de vista en las universidades.<br> En 2012, la revista Foreign Policy le consideró uno de los 100 pensadores globales más importantes y la revista Prospect uno de los 65 pensadores del mundo . Es autor de numerosos artículos académicos y de los libros La hipótesis de la felicidad (Gedisa, 2006), La mente de los justos (Deusto, 2019) y La transformación de la mente moderna, escrito junto con Greg Lukianoff (Deusto, 2019).