Disciplined Entrepreneurship

Resumen del libro

24 Steps to Success!
"Disciplined Entrepreneurship" will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn: Why the "F" word - focus - is crucial to a startup's successCommon obstacles that entrepreneurs face - and how to overcome themHow to use innovation to stand out in the crowd - it's not just about technology
Whether you're a first-time or repeat entrepreneur, "Disciplined Entrepreneurship" gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.