Dictionary of Marketing

Resumen del libro

This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted. Phonetic pronunciation given for all entries.

Useful supplements provide a SWOT analysis, sample rate card and print-specification form. Quotations from magazines and newspapers give real-world contexts. "The Dictionary of Management" is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.