Corporate Communication
Editorial Mcgraw-Hill
Lugar de edición
New York, Estados Unidos
Fecha de edición diciembre 2012 · Edición nº 1
Idioma inglés
EAN 9780071326155
Libro
encuadernado en tapa blanda
Resumen del libro
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
