Business Model Generation

Business Model Generation

Osterwalder, Alexander

Editorial John Wiley
Fecha de edición agosto 2010 · Edición nº 1

Idioma inglés

EAN 9780470876411
Libro encuadernado en tapa blanda


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P.V.P.  37,85 €

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Resumen del libro

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization.

It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Biografía del autor

Alexander Osterwalder junto conYves Pigneur, esautor del libro Generación de modelos de negocio Ambos profesores de la Universidad de Laussanne y especialistas en Sistemas de Información, a través de las aportaciones hechas por 470 estrategas que trabajan en empresas de 45 países distintos.





Pasajes Libros SL ha recibido de la Comunidad de Madrid la ayuda destinada a prestar apoyo económico a las pequeñas y medianas empresas madrileñas afectadas por el COVID-19

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