Best Commercial Practice Student 2015

Resumen del libro

The first part of the book is divided into 7 thematic chapters covering the following issues extensively:The world of BusinessBusiness OrganizationsMarketing and AdvertisingInternational TradeTransport and InsuranceBanking and FinanceglobalizationEach chapter consists of the theoretical introduction to the topic in the Business in Theory section and practical advice and instructions on forms of oral and written communication in the Business in Practice department . They are followed by the Business Language department , presenting new vocabulary and grammatical structures, and then the Business News department , which is based on a press article on current issues. The last module of each chapter, Move to the Net, addresses issues related to the Internet and modern communication technologies. It is complemented by video files available from the level of the electronic version of the course, as well as additional materials available online. Each department contains a large number of various exercises consolidating the acquired knowledge and developing communication skills.In the final part of the book there is a hundred-page Cultural Background supplement containing civilizational and cultural texts and exercises, bringing geographic, historical, sociological, economic and institutional issues that are important for understanding the contemporary shape of the business world in connection with English-speaking civilization. Issues such as colonialism, women's equality, global warming, the crisis of the banking system, multiculturalism and others are addressed. There are also exercises related to expanding materials available on the internet.In the final part of the book there are additions in the form of the following lists and lists:Phraseology list of characteristic expressions and phrases used in business contacts, both in oral communication and in the case of various forms of correspondence and types of documentsAbbverations a list of English abbreviations of business conceptsBusiness Word Bank a dictionary of business conceptstables of varieties of irregular verbstable of phrasal verbs with explanations