Apple In China

Apple In China

Mcgee, Patrick

Editorial Simon x{0026} Schuster Ltd
Fecha de edición mayo 2025

Idioma inglés

EAN 9781398534377
Libro encuadernado en tapa blanda


valoración
(0 comentarios)



P.V.P.  21,75 €

Pendiente de recibir (pedido en curso)

Resumen del libro

As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly nave.

Apple isn't just a brand; it's the world's most valuable company and creator of the 21st century's defining product. The iPhone has revolutionized the way we live, work and connect.

But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers.

On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple's fortunes, their sophisticated production played a seminal role in financing, training, supervising and supplying Chinese manufacturers skills Beijing is now weaponizing against the West.

Investigative journalist Patrick McGee draws on 200 interviews with former Apple executives and engineers to reveal how Cupertino's choice to anchor its supply chain in China has increasingly made it vulnerable to the regime's whims.

Both an insider's historical account and a cautionary tale, Apple in China is the first history of Apple to go beyond the biographies of its top executives and set the iPhone's global domination within an increasingly fraught geopolitical context.





Pasajes Libros SL ha recibido de la Comunidad de Madrid la ayuda destinada a prestar apoyo económico a las pequeñas y medianas empresas madrileñas afectadas por el COVID-19

Pasajes Libros ha recibido la ayuda a la modernización de las librerías de la Comunidad de Madrid correspondiente al ejercicio 2023.

Para mejorar la navegación y los servicios que prestamos utilizamos cookies propias y de terceros. Entendemos que si continúa navegando acepta su uso.
Infórmese aquí  aceptar cookies.