Advocacy: Championing Ideas and Influencing Others

Resumen del libro

John A. Daly is the Liddell Professor of Communication, TCB Professor of Management, and University Distinguished Teaching Professor at the University of Texas at Austin.

"A clearly written, vividly illustrated discussion of 'internal advocacy'-that is, advocacy inside organizations-combining the best of traditional and contemporary research from a variety of disciplines with a host of historical and current examples from business, politics, education, and the world of non-profits and social movements. The book is wonderfully rich in examples and narratives, and leaves the reader with a hefty tool kit for successful advocacy efforts."-George Cheney, coauthor of Organizational Communication in an Age of Globalization

"Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries."-J.B. Kashner, Choice