Editorial Kogan Page
Mostrando 53 libros encontrados (3 páginas)
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Digital Marketing
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 112 páginas
PVP: 20,65 €
ISBN 978-0-7494-7063-0
EAN 9780749470630
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website.There is a complex array of channels and ...
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Communications
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 112 páginas
PVP: 20,65 €
ISBN 978-0-7494-7061-6
EAN 9780749470616
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising tools; public relations and ...
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 240 páginas
PVP: 22,10 €
ISBN 978-0-7494-6923-8
EAN 9780749469238
Great Days at Work will enable you to become more enthusiastic at work, feel more positive and work more effectively with others. Drawing on the latest insights from positive psychology, and based on hard business results, it outlines the practical day-to-day changes you can make immediately for instant benefit, as well as helping you develop ...
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 208 páginas
PVP: 19,15 €
ISBN 978-0-7494-6795-1
EAN 9780749467951
How to Pass Professional Level Psychometric Tests contains a wealth of practice questions to help prepare you for exactly the type of tests you will face in recruitment assessments for professional careers. A staggering 650 questions and answers, consisting of 20 timed practice tests reflect real life exams favoured by the most popular organisations. It ...
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 240 páginas
PVP: 19,95 €
ISBN 978-0-7494-6797-5
EAN 9780749467975
Designed to help anyone lacking in practice, How to Pass Numerical Reasoning Tests is an invaluable resource for brushing up on your maths skills. An overview of the basics is followed by a step-by-step guide to numerical tests including fractions and decimals, rates, percentages, data interpretation and ratios and proportions.Written in an approachable way and ...
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 216 páginas
PVP: 19,95 €
ISBN 978-0-7494-6791-3
EAN 9780749467913
How to Pass Numeracy Tests will help you practice for timed tests, revise your maths and numeracy knowledge and improve your test technique. Providing over 350 practice questions it also gives vital advice on how the tests are marked and what you can do to optimise results.The wide variety of practice includes 20 timed tests ...
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 264 páginas
PVP: 19,95 €
ISBN 978-0-7494-6799-9
EAN 9780749467999
How to Pass Graduate Psychometric Tests provides a huge bank of questions as well as advice and practice exercises to help you prepare for the rigorous tests used by employers, helping you to build up speed, accuracy and confidence.Covering a range of numerical and verbal skills, it provides 500 practice questions, including 10 realistic full ...
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 184 páginas
PVP: 19,95 €
ISBN 978-0-7494-6789-0
EAN 9780749467890
By testing expert Mike Bryon, How to Pass Advanced Numeracy Tests provides a wealth of practice questions and detailed explanations to boost your ability in a range of numeracy assessment tests. With over 500 practice questions and four realistic tests, it is ideal for graduate and management level candidates who want to revise the basics ...
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 224 páginas
PVP: 15,35 €
ISBN 978-0-7494-6706-7
EAN 9780749467067
Straightforward, easy to read and practical, "How to Deal with Stress, 3rd edition" will put you back in charge of your life. Written by two internationally-recognized experts in the field of stress management, Cooper and Palmer provide a thorough understanding of the psychological causes of stress and the resulting physical effects, enabling you to build ...
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 96 páginas
PVP: 15,35 €
ISBN 978-0-7494-6696-1
EAN 9780749466961
Ensuring innovation and a creative approach to new challenges is crucial in leadership success. Being able to communicate and share your ideas takes no less skill. "Decision Making and Problem Solving Strategies" will help you to learn key techniques and models to confidently make the right decisions.Using checklists, exercises and case studies, Adair provides a ...
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 192 páginas
PVP: 15,35 €
ISBN 978-0-7494-6724-1
EAN 9780749467241
Taking Minutes of Meetings, 3rd edition guides you through the entire process behind minute taking; from arranging the meeting, writing the agenda, creating the optimum environment, structuring and writing notes up accurately.
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 192 páginas
PVP: 15,35 €
ISBN 978-0-7494-6722-7
EAN 9780749467227
Successful Time Management will help you adopt new practices to work efficiently and effectively.
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- Kogan Page, 2013
Libro encuadernado en tapa blanda · 232 páginas
PVP: 15,35 €
ISBN 978-0-7494-6720-3
EAN 9780749467203
Successful Project Management, 4th edition, will enable any manager to improve success rates by offering guidance on project conception, planning, launch, execution, closure and evaluation, plus how to manage stakeholders and risks.
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