Mostrando 2 libros encontrados (1 páginas)
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Libro encuadernado en tapa dura · 128 páginas
PVP: 20,65 €
ISBN 978-0-7494-7069-2
EAN 9780749470692
This is a straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; the types of ...
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Libro encuadernado en tapa dura · 112 páginas
PVP: 20,65 €
ISBN 978-0-7494-7061-6
EAN 9780749470616
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising tools; public relations and ...
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