Editorial Kogan Page
Mostrando 53 libros encontrados (3 páginas)
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- Kogan Page, 2016
Libro encuadernado en tapa blanda
PVP: 14,70 €
ISBN 978-0-7494-7575-8
EAN 9780749475758
Improve Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business. Full of proven tips and techniques, it will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting. Better communication skills can have a direct impact ...
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How to Write Effective Business English
Excel at E-Mail, Social Media and All Your Professional Communications
- Kogan Page, 2016
Libro encuadernado en tapa blanda
PVP: 19,35 €
ISBN 978-0-7494-7555-0
EAN 9780749475550
How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, How to Write Effective ...
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- Kogan Page, 2015
Libro encuadernado en tapa blanda · 360 páginas
ISBN 978-0-7494-7362-4
EAN 9780749473624
From accountant to zoologist, this new edition of The A-Z of Careers x{0026} Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or for anyone considering a change of career, the book provides reliable and up-to-date careers advice on a wide range of ...
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The Mindset of Success
From Good Management to Great Leadership
- Kogan Page, 2015
Libro encuadernado en tapa blanda · 232 páginas
PVP: 25,80 €
ISBN 978-0-7494-7311-2
EAN 9780749473112
Look around the place where you work. You will always find a few people who stand out from the crowd; people who make things happen, attract followers and create opportunities. After fourteen years of researching leaders around the world, author Jo Owen has found that the best and most successful leaders have something more than ...
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- Kogan Page, 2015
Libro encuadernado en tapa blanda · 288 páginas
PVP: 33,10 €
ISBN 978-0-7494-7254-2
EAN 9780749472542
In the context of global economic recession, fear has become institutionalized in many organizations, both in the private and public sectors. Board directors are under pressure from shareholders, senior executives are attempting to maintain sales in a nervous market and many people are concerned about job security and maintaining their living standards. This book shows ...
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How the Stock Market Works
A Beginner's Guide to Investment
- Kogan Page, 2014
Libro encuadernado en tapa blanda · 176 páginas
PVP: 21,85 €
ISBN 978-0-7494-7238-2
EAN 9780749472382
Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. Fully updated for this fifth edition, How the Stock Market Works tells investors what is being traded and how, who does what with whom, and how ...
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Understanding Digital Marketing
Marketing Strategies for Engaging the Digital Generation
- Kogan Page, 2014
Libro encuadernado en tapa blanda · 320 páginas
PVP: 34,30 €
ISBN 978-0-7494-7102-6
EAN 9780749471026
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing."Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got ...
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The Leadership Skills Handbook
50 Essential Skills You Need to be a Leader
- Kogan Page, 2014
Libro encuadernado en tapa blanda · 296 páginas
PVP: 22,10 €
ISBN 978-0-7494-7156-9
EAN 9780749471569
The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in practice, not in theory. Each skill is presented in concise, easy to follow format.The skills are about the real challenges real leaders have to master. Based on research from ...
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- Kogan Page, 2014
Libro encuadernado en tapa blanda · 360 páginas
PVP: 25,05 €
ISBN 978-0-7494-7123-1
EAN 9780749471231
From accountant to zoologist, this new edition of The A-Z of Careers x{0026} Jobs offers detailed insights into more than 300 career areas. For those looking for their first job after school or university, or for anyone considering a change of career, the book provides reliable and up-to-date careers advice on a wide range of ...
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How to be an Even Better Manager
A Complete A-Z of Proven Techniques and Essential Skills
- Kogan Page, 2014
Libro encuadernado en tapa blanda · 384 páginas
PVP: 22,45 €
ISBN 978-0-7494-7154-5
EAN 9780749471545
This ninth edition of the best-selling How to be an Even Better Manager covers over 60 essential topics across the three key areas in which any manager needs to be competent: managing people; managing activities and processes; and managing and developing yourself. Thoroughly revised and updated, with ten new chapters providing timely advice on topics ...
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- Kogan Page, 2014
Libro encuadernado en tapa blanda · 280 páginas
PVP: 14,75 €
ISBN 978-0-7494-7145-3
EAN 9780749471453
Great Answers to Tough Interview Questions is the best-selling job-hunting book of all time and the essential companion for all jobseekers. It takes you through the whole process, from composing your CV and preparing for interviews to interview techniques, answering tough questions and even negotiating your new salary. This fully revised new edition includes valuable ...
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The Best Digital Marketing Campaigns in the World
Mastering the Art of Customer Engagement
- Kogan Page, 2014
Libro encuadernado en tapa blanda · 240 páginas
PVP: 31,75 €
ISBN 978-0-7494-6968-9
EAN 9780749469689
In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, hand-picked by himself and top marketing experts from brands such as the BBC, HSBC, and Google, alongside global academic experts. Full of behind-the-scenes insights ...
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The Complete Guide to Professional Networking
The Secrets of Online and Offline Success
- Kogan Page, 2014
Libro encuadernado en tapa blanda · 240 páginas
PVP: 33,10 €
ISBN 978-0-7494-6891-0
EAN 9780749468910
Networking is a skill that many people recognise as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can really pay dividends. Effective networking means tapping into a team of like-minded business people willing to help each other achieve ...
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The 20 Ps of Marketing
A Complete Guide to Marketing Strategy
- Kogan Page, 2013
Libro encuadernado en tapa blanda · 240 páginas
PVP: 31,75 €
ISBN 978-0-7494-7106-4
EAN 9780749471064
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has ...
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Stakeholder
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 104 páginas
PVP: 20,65 €
ISBN 978-0-7494-7079-1
EAN 9780749470791
Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and ...
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Services
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 96 páginas
PVP: 20,65 €
ISBN 978-0-7494-7077-7
EAN 9780749470777
There are only two categories of purchases that people can make: products or services. Each, by its very nature, demands a different approach to marketing and sales. This situation is not new and indeed was highlighted in the early 1800s when French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining ...
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Research
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 128 páginas
PVP: 20,65 €
ISBN 978-0-7494-7069-2
EAN 9780749470692
This is a straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; the types of ...
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Products
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 88 páginas
PVP: 20,65 €
ISBN 978-0-7494-7075-3
EAN 9780749470753
Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with how to craft a strong value-proposition, as seen by customers, and how ...
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Pricing Points
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 176 páginas
PVP: 20,65 €
ISBN 978-0-7494-7073-9
EAN 9780749470739
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgeably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as ...
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Law
Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 96 páginas
PVP: 20,65 €
ISBN 978-0-7494-7067-8
EAN 9780749470678
Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such ...
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