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Libro encuadernado en tapa blanda · 64 páginas
PVP: 10,80 €
ISBN 978-0-07-141094-6
EAN 9780071410946
A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate ...
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