Mostrando 2 libros encontrados (1 páginas)
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Libro encuadernado en tapa blanda · 384 páginas
PVP: 14,75 €
ISBN 978-0-7535-5652-8
EAN 9780753556528
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside ...
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Libro encuadernado en tapa blanda · 320 páginas
PVP: 17,25 €
ISBN 978-0-7535-5651-1
EAN 9780753556511
To be brilliant, you have to be irrationalWhy is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical ...
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