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Ezrachi, Ariel; Stucke, Maurice E.
Libro encuadernado en tapa dura · 300 páginas
ISBN 978-0-674-54547-2
EAN 9780674545472
Shoppers with Internet access and a bargain-hunting impulse can find a universe of products at their fingertips. In this thought-provoking exposé, Ariel Ezrachi and Maurice Stucke invite us to take a harder look at todays app-assisted paradise of digital shopping. While consumers reap many benefits from online purchasing, the sophisticated algorithms and data-crunching that make ...
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