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Dibb, Sally; Ferrell, O.C.; Pride, William M.; Simkin, Dr Lyndon
Libro encuadernado en tapa blanda · 320 páginas
PVP: 84,35 €
ISBN 978-1-4080-6432-0
EAN 9781408064320
Perfect for students of all backgrounds and interest levels, the sixth edition of Dibb, Simkin, Pride and Ferrell's Marketing: Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in addition to producing and executing ...
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