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Libro encuadernado en tapa blanda · 340 páginas
PVP: 25,95 €
ISBN 978-0-470-86850-8
EAN 9780470868508
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.95 for every advertising ...
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