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Libro encuadernado en tapa blanda · 768 páginas
PVP: 74,85 €
ISBN 978-0-07-132623-0
EAN 9780071326230
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. ...
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