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Libro encuadernado en tapa dura · 104 páginas
PVP: 20,65 €
ISBN 978-0-7494-7079-1
EAN 9780749470791
Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and ...
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