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Libro encuadernado en tapa blanda · 672 páginas
PVP: 85,75 €
ISBN 978-1-4080-1956-6
EAN 9781408019566
Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text's comprehensive coverage is accessibly ...
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